I just finished watching an amazing documentary that has been circuiting festivals around the world this past year. Czech Dream tells the story of how two film students fabricated the launch of a Hypermarket, along the lines of a Walmart superstore. Complete with all the glitz and intrigue of a modern advertising campaign these filmmakers drew the attraction of a few thousand people for the opening day ribbon cutting...led to an open meadow these people were forced to deal with the fact that there is no Czech Dream Supermarket!
"People follow advertising, even if there is nothing tangible to grasp" -The Czech Dream
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